Meet your advocate
I’ve been exactly where you are.
After twenty years in commercial real estate, my path changed the day my mom needed care. I recently walked beside her through those final years — learning the system, weighing every option, and ultimately losing her. So when I say I understand what your family is going through right now, I mean it: I’ve just lived it myself.
That experience pulled me in. The more I learned, the clearer my calling became. I couldn’t go back to selling buildings — I needed to serve families walking the same road I had just walked.
So I built this senior placement service, and the Care Finder map, to make that road far less stressful. I have a clear set of steps we put in place together, and I take on the research, the phone calls, and the guesswork — so you can spend your energy where it matters most: on your loved one.
My help is completely free to your family, with no obligation. Just like a real estate agent, I’m paid a referral fee by a community only if you choose to move in — never by you. My loyalty is to your family: my only job is to help you find the right home.

Paul Swales
Founder & Family Advocate
“My goal is simple: to give every family the steady, honest guidance I wish mine had had.”
What we believe
Family first
Decisions about care are decisions about love. We move at the pace that’s right for you.
Honest guidance
I tell you what I’d tell my own family — including when a community isn’t the right fit.
Lasting partnership
Care needs change. We stay available long after move-in, for as long as you need us.
If you’re facing this now, let’s talk it through together.
Tell us a little about your loved one. We'll listen, ask the right questions, and give you a clear path forward — no pressure, ever.
